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Video + Social Media

Fitness Coach Personal Brand

A fitness coach wanted engaging content for Instagram and TikTok.

Project type

Video

Engagement

Content editing and publishing support

Timeframe

Monthly content sprint

Key outcome

20 videos delivered

Fitness coach short-form video and social content package

Challenge

What the project needed

The coach had strong ideas and footage, but the content lacked consistency and the edit quality was not competitive enough for crowded short-form feeds.

Approach

How the work was structured

Built a repeatable short-form editing style with stronger hooks
Added captioning and pacing designed for retention
Planned content in batches so production stayed consistent

Measured outcomes

What improved after delivery

20

videos delivered

3x

posting consistency

Business impact

Why the work mattered

A more recognisable content style across channels
Cleaner workflow for recording and publishing
More confidence in the personal brand presentation

What We Did

Deliverables included in this project.

1

20 short-form videos

2

Editing and captions

3

Content planning

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